We specialize in making your product talk to your customers by allowing them to experience the world of Augmented Reality. Based in Sydney, we call on experienced programmers and post production facilities to bring AR to life.
What is Augmented Reality?
Augmented Reality (AR) is one of the most popular types of virtual reality immersions. Putting it simply, AR is a computer program designed to envelop one or more of the senses, such as sight, sound or touch, with virtual stimuli. Where virtual reality is an environment that is entirely computer-generated, augmented reality takes a real-world setting and adds virtual elements to it through a lens (i.e. a phone, headset, or smart device).
By using the camera in your smartphone or mobile device, an AR application allows you to interact with computer-generated images, graphics, or animations. These graphics may occur automatically or be set to appear when the software recognizes a visual cue or registered marking. The phone’s software then identifies the markings, which cues the predefined images or animations.